LOOK Magazine

During my four week placement at Look magazine, I was lucky enough to see how a successful, weekly magazine operates. The offices of IPC Media were chic and modern and included a total of four fashion cupboards that were the interns responsibility to be kept in order. I was situated in a small office with three other interns who I got on really well with. Although our first job was to get in the office as the door was forced shut with mountains of returns, over the course of the month, I was happy to take on more responsibilities.

Day-to-Day Responsibilities included...

Returning all sample returns to designers and press offices

 File all latest publication editions

 Write the credits for 'looks' in the magazine eg. Celebrity Must-Haves

Give feedback on Look's website and possible improvements.

Send items over to the shoot location

Help the editor in any way such as re-locating her belongings to different offices in the building.

Re-arranging the Look Book cupboards

Photocopying specific pages for the Freelance Fashion Assistants

Adding to the company's portfolio to take to business meetings.

In addition to this, i was fortunate enough to assistant Fiona Downie on her weekly High Street Hottest photoshoot. I had to be at the studio's on Old Street for 8am where I was greeted with a large and incredibly light space on the top floor. Breakfast had been prepared and we waited for Polena, the model and Maria Gomez, the photographer. There were a few problems on the shoot such as the silver backdrop was really creased which was evident in the test shots. To try and amend this, I steamed out the majority of the creases on the huge piece of material. However, the end result was that Maria wanted to use paper as the backdrop instead. I steamed all the 'looks' Fiona had prepared and helped Polina get dressed. 

Polina getting her hair and make-up done and Look 1

Look 2, Maria Gomez and her Assistant

Look 3 did not fit properly therefore had to be tweaked by Fiona and shot from certain angles

Look 4 and 5

After lunch, Polina was starting to feel light-headed and faint. As she was 3 months pregnant, I took her outside to get some air so that the shoot could commence. We also had problems with one of the 'looks' which resulted in the hair stylist not being able to include the main piece: a scarf in the image.

Fellow intern Sarah (pictured) and I trying to arrange the mountains of returns into designer/press office order which took the entire month to complete as the amount was added to daily.