For this latest project we were required to predict a future trend apllicable for 2010 from researching current affairs. The trend I focused on was the pending Baby Boom which will be an implication of the current credit crunch. As more couples have to stay in due to lack of funds, there is now an increase in pregnancies which will lead to the biggest baby boom since after the war. In addition to this, the first baby boomers are now at retirement age therefore making their children at child-bearing age. My solution for this was for Zara to create a childrenswear collection that grows with the child. The clothing would include adjustable, detachable features as well as extra material hidden in the hems which would extend thus making the clothing last longer.
As part of the final pieces, we were required to complete eight boards explaining our trend, concept and brand. Although the above a just three of the eight, they show the idea, the products Zara offer and their target consumer.
We were also required to show our brand knowledge through a 3000 word marketing report. Although the above are just four doubl page spreads of the report, the final piece was 35 pages long and included both SWOT and PESTEL analysis's. I have tried to keep the brands' identity consistent throughout the layout of the report through the use of muted colours and appropriate images.
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